About Us | Bay Cycle Sales

About Us

Bay Cycle Powersports is a family owned powersports dealership that has been serving Eastern and Mid-Michigan for over fifty years.

A family venture that began in 1966 by patriarch Ed Curler, and his brother, which lead to being signed as the first Honda Powersport dealership in Mid-Michigan. Their first garage was a converted fruit stand in northern Bay County, it was humble and it was exciting. By the 1980's, the store had added Arctic Cat to the showroom and was under the ownership of Lorna Curler and daughters; Sharon, Vonnie, and Lynn.


Our modern facility offers a large variety of on- and off-road vehicles to choose from. Brands carried are Honda Powersports and Power Equipment, Arctic Cat, Hammerhead Off-Road, Kayo, and Sur-ron. Offering many different 2- and 4- wheel vehicles such as ATVs, SXSs, go-karts, dirt bikes, motorcycles, mopeds, electric off-road motorcycles, and trailers.


We are proud to offer over 50 years of technical knowledge with our Honda and Arctic Cat certified technicians. Bay Cycle Powersports has worked on it all, whether it's maintenance, performance, or warranty service. Our service department is dedicated to building and maintaining trust in the work we do.


We offer a wide selection of Honda Powersport and Arctic Cat OEM parts and accessories, as well as top quality aftermarket parts. If we don't have a part or accessory in stock, we can get it ordered and delivered to you. We've got the parts and accessories you need to keep all of your powersport vehicle running smoothly! Our associates can get the parts and accessories you need to keep all of your powersport vehicle running smoothly.


Our in-store apparel department is one of the biggest in Michigan, from the smallest accessory items to full outer gear. We can cover young riders to full grown adults. Bay Cycle Powersports has apparel and gear for everyone, and for all seasons. Our wide selection of helmets come from name brands such as Castle, Bell, Fly Racing, and 509, Inc. You need it, we have it: face shields to protect your eyes; jackets to keep you dry and warm; top quality footwear; leather wear; snow suits; as well as an entire section devoted to our young riders.

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Michael Simons
Chad was awesome with my boys and myself thru the entire process! Explained everything in detail and cut me breaks at every corner he could. We will definitely be back in the future. Thanks Chad!!! (Employee: Chad Mazzara)
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John Kessler
Chad is a champion - from start to finish, he made it happen to get me the Honda I needed! I'm from Lansing and usually shop local, but leading up to Memorial Day Weekend, the couple shops down here did not have what I came for. At the drop of a hat, Chad made it happen - and Bay Cycle was slammed with orders. He still fit me in a 1/2 hr before they closed on the Friday of the Holiday Weekend. I have been rippin around on my Honda Navi almost daily since then, such a blast I HIGHLY recommend Bay Cycle and totally worth the drive if you are from out of town! (Employee: Chad Mazzara)
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Bret Wuelfing
Nikki/Sales and Craig/Service was Excellent to Work With! Was a Pleasant Experience from start to Finish! The Team was Knowledgeable and Helpful throughout the process. I will surely recommend Bay Cycle and the Team to Friends and Family. Thank you! (Employee: Nikki Weber)
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Chad made this so easy from the day i stopped just to check prices ,then sending my credit union paperwork and getting the deal finished and loaded up on the trailer. Definitely highly recommend Bay Cycle and working with Chad!! (Employee: Chad Mazzara)
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Sales and parts department are very friendly and knowledgeable. Great service by all! Thank you! (Employee: Chad Mazzara)
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Mikah Riley
Chad was very helpful when it came to answering all my questions about the bike and the gear that I purchased. He did a great job helping me pick out my first bike and I wouldnt have changed anything from that process. Thanks again Chad I greatly appreciate it. (Employee: Chad Mazzara)
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Dawn Guiliani
I have bought many toys from this company within the last several years. A quad,and so far 2 dirt bikes. Each time have been very impressed with the selection, the service,and the knowledge about the machines. From dirt bikes to quads to gear to ride this should be your first stop. (Employee: Chad Mazzara)
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Mark Geno
Excellent service went over and above expectations to find the bike my son wanted
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Karen Bunker
While it isnt the closest bike dealer, Bay Cycle is the only Surron dealer in the state. Sometimes not having choices can be a bad thing, but in this case we were pleasantly surprised. Our purchase went smoothly and every single person we dealt with was friendly, efficient, and exceedingly helpful. They are the kind of people that feel like instant friends and I wouldnt hesitate to send people there to find their next new ride.
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Rob Young
Everyone at Bay cycle is awesome to chat with. Super glad I went there for my bike purchases.
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